The key points of Japanese manufacturing transformation

They are all talking about "Japan's lost 20 years" and "Japan's manufacturing decline", but what I want to say is that in fact Japan has already completed the layout of the manufacturing industry, firmly occupying the high end of the industrial chain, in the process of seemingly retreating China has achieved a gorgeous transformation of small and beautiful.

　　Japan's manufacturing transformation

　　 1: Internal factors

Although some Japanese manufacturing companies have left the end consumer market, they are not forced to withdraw, but choose to take the initiative and transition to a commercial market that requires a higher technical threshold and is not highly competitive. They are still strong competitors in the market. . Such as Hitachi's elevator, Sharp's display screen, Sony's camera and so on.

　　 In fact, Japan's domestic electronics manufacturing group started to adjust its industrial structure. As an integrator of structural adjustment of the manufacturing industry chain, the Japanese Industrial Innovation Agency plays a vital role. It was established by Japan's Mitsui, Mitsubishi and many other chaebol giants in collaboration with government authorities. For example, the organization will cooperate with Renesas Electronics Co., Ltd., Fujitsu Co., Ltd., and Matsushita Electric Industrial Co., Ltd. to establish a new subsidiary in the field of semiconductor design, gathering three advantages in image processing, communication technology, etc. , R&D capability in the direction of large-scale integrated circuit system (LSI) for automotive braking.

　　While strengthening resource integration and collaborative cooperation, they are low-key waiting for another field that drives the expansion of the electronics industry. One direction is the Internet of Things industry led by smart cities and smart grids. In order to gain a first-mover advantage, as early as October 2012, Toshiba and Hitachi Ltd. proposed to the International Electrotechnical Commission (IEC) the establishment of a new standardization technical committee (TC) on electrical energy storage systems and obtained approval. This is a standardization technical committee set up by Japan as the main body in the field of smart grid. Japan has also been selected as the international officer in charge of the operation of the committee.

　　 Therefore, just relying on the comparison of the trade-offs between the GDP of China and Japan and the news of huge losses of some well-known Japanese companies or acquisitions by Chinese background companies, the widespread publicity that this misreading will only deepen the misunderstanding of the people. On the other hand, many proud "Made in China" are actually doing assembly, and many key technologies are still in the hands of foreign investors, but it is only a hundred steps of laughter.

　　 Second: External factors

In the globalized global market environment, the rapid rise of emerging markets, technology transfer and other issues have indeed brought a significant impact on Japanese manufacturing in recent years. But these shocks are not enough to make Japan's manufacturing industry decline. It just strengthens its ambition to stick to high-quality product lines. After all, the impact of cheap productivity and low-cost raw materials in China and other countries on Japanese manufacturing can only stay in markets such as FMCG; in the technology-oriented and high-end durable goods market, the status of Japanese manufacturing is still difficult to shake. Think about the craze for scouring toilet seats and rice cookers abroad or overseas.

　　If you think I see a single point case, let me list the current status of the well-known Japanese manufacturing giants.

　　 1: Toshiba customs "machine"

　　At the end of 2013, Toshiba closed its factory in Dalian after establishing a joint venture with Huizhou TCL Electric Sales Company, and all TV sets in the Chinese market have been transferred to TCL OEM production. Toshiba said that in the future, the Group will focus its business on two directions: one is recyclable, clean, portable, and high-efficiency, environmentally friendly energy products; the other is to respond to the growing mass of storage products that record human history and nature- hard disk.

　　 Second: Panasonic becomes "green"

　　 In 2012, Panasonic sold its Sanyo white goods business to domestic appliance giant Haier for 830 million yuan, and declared that it would no longer invest in the plasma and LCD business. Japan's Matsushita said that Panasonic executives made an early transformation plan to shift from focusing on existing businesses to new energy and environmental protection.

　　 Third: Sony becomes "medicine"

Japan’s Sony Corporation, which established the Sony Information Systems China headquarters in Dalian in April this year, acquired the life sciences company in Illinois in the United States as early as 2011 and began to enter the flow cytometry business. After working closely with Olympus in 2012 In May of this year, he attended the China International Medical Equipment Fair held in Shanghai with the new theme of "Forefront Technology and Commitment to Medicine" with new products and solutions. Through the surgical image mobile station, surgical 3D solution, endoscopic surgical solution, etc., it fully demonstrated the scientific and technological achievements and strong strength of Sony in the medical field.

　　Inspiration for Made in China　　

　　 First: Combining Internet +, Industry 4.0 and other trends, actively seeking change

　　 said that "transformation is death, not transformation is waiting to die", we must understand not to transform for transformation, but to improve the global competitiveness of enterprises to transform, the focus is to form an advantageous business model and business methods. The transformation of Japanese home appliance manufacturing companies is to shift manufacturing and reduce costs while concentrating resources on emerging industries. Therefore, the transformation of China's manufacturing industry should also take the initiative to adjust the industrial structure. The leading industries have gradually shifted from traditional manufacturing industries with high energy consumption, high investment, and low efficiency to new industries such as high-tech, deep-processing new manufacturing industries, and electronic information industries. Product competitiveness.

　　 Second: Focus on quality, craftsmanship and continuous innovation

　　The craftsmanship and perseverance of the Japanese are well-known, which is also an important reason for the strength of Japanese manufacturing. For China's manufacturing industry, attach importance to skilled workers, build a common vision with skilled workers, and practice the spirit of craftsmen. It can not only help build a more rigorous, skill-oriented, and more focused corporate culture, produce better products, but also enable skilled workers to Find a sense of self-identity in a highly industrialized and commercialized society, increase the enthusiasm for independent research and innovation, and promote the optimization of manufacturing processes and product quality.

　　 Third: Improve user experience and improve service capabilities

The key to the transformation of the manufacturing industry is actually the transformation of the thinking from "manufacturing" to "service industry". The original manufacturing focus was on pre-sale trading services, and now the focus is on post-sale value-added services. The key to manufacturing in the past was R&D and production capacity The key to the future is operations and user capabilities. For manufacturing enterprises in transition, they must understand that user experience is a key factor in the success or failure of a product. The core pursuit of China's manufacturing industry is to make a warm and intentional product that users perceive.

　　 Fourth: focus, focus, small and beautiful

　　 The success of Japanese small and medium-sized enterprises is due to a high degree of concentration. Many companies have started in very inconspicuous fields. What is commendable is that they have been studying and improving for decades until a breakthrough. In order to differentiate themselves from large enterprises, usually excellent small enterprises will focus on high-value-added, non-standard, customized products. The Ministry of Economy, Trade and Industry of Japan has designated 17 specific manufacturing basic technologies, including mold technology, forging technology, power transmission technology, etc., which are key technologies that affect the competitiveness of the manufacturing industry-they are all in the hands of small and medium-sized enterprises.

　　 The internal organization of such SMEs is generally simple and flat, without KPIs. Entrepreneurs value harmonious interpersonal relationships more than complex management systems. It is precisely in such an environment that human potential has been greatly utilized. It can be seen that industrial upgrading is entirely a process of continuous deepening of the social division of labor, and the continuous emergence of small, specialized, small, sophisticated, and small enterprises. For the transformation of China's manufacturing industry, "mass entrepreneurship and innovation" should be encouraged. Successful SMEs are good at finding their own market gaps in increasingly diversified needs through communication with customers, especially customers in different industries; on the other hand, traditional manufacturing also needs to learn Internet team management and project management. + In the tide, give your products and organizations a complete transformation.